List of commercial pipeline sources

Name	Pipeline	Description
Proactive outreach	Expansion/Retention	Customer success or advisors initiate a reach out to the customer outside related campaigns
Email	Expansion/Retention	Customer reaches out via email
Support Chat	Expansion/Retention	Customer reaches out via chat
Customer Call	Expansion/Retention	Customer reaches out via voice call
Campaign	Expansion/Retention	Triggered by a related marketing campaign and/or customer experience project
Exhibition	Expansion	Opportunity identified from customer engagement in an exhibition
Renewal	Expansion/Retention	Triggered by (annual) contract renewal discussions
Referral	Expansion	Opportunities stemming from customer referrals
Upsell collapse	Retention	A retention discussion that came from an upsell engagement
Churn conversion	Expansion	An upsell engagement that came form a churn mitigation
Win back	Expansion	Applicable for customers who have churned within 90 days
PLG	Expansion	Applicable for customers who shift from free to paid