Key Words to Identify Real Trägers vs. Administrative Bodies
This guide helps you to quickly determine whether an account is a real Kita operator (Träger) or merely an administrative body like a city, Amt, or district office. It's designed to reduce incorrect associations in HubSpot and improve CRM data quality.
When you're reviewing a new account or associating a Kita to a parent Träger, it's essential to distinguish between a real Träger (operator) and an administrative or oversight body that does not operate the Kita.
Use this page as a quick reference to flag suspicious cases and avoid uploading or assigning Kitas incorrectly.
✅ Real Trägers (Likely Safe to Upload or Associate)
Look for these keywords in the name or legal suffix — they suggest operational responsibility:
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e.V.(eingetragener Verein) -
gGmbH -
AWO,Caritas,Diakonie,DRK,IB,Paritätischer -
Kirchengemeinde,Pfarrei,Diözese,Kirchenkreis,Dekanat -
Trägerverein,Soziale Dienste -
Names ending in specific organizations that are known childcare providers
⚠️ Flag for Review: May Not Be a Träger
These keywords may indicate the entity is only a supervisor, public funder, or administrative body — not the operator:
Administrative Bodies
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Amt -
Gemeinde -
Stadt -
Städtische -
Landkreis -
Bezirksamt -
Kreisverwaltung -
Verbandsgemeinde -
Zweckverband -
Jugendamt -
Kommunale Kindertagesbetreuung -
Verwaltungsgemeinschaft -
Öffentliche Trägerschaft -
Städtische Tageseinrichtungen
Example to flag: Stadt Lübeck, Amt Hüttener Berge, Gemeinde Altenholz
Educational Institutions (usually not Trägers)
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Schule -
Grundschule -
Gymnasium -
Bildungseinrichtung -
Zentrum -
Hort(if listed as Träger)
Generic Catch-Alls
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Kinderbetreuung [City] -
Kindertageseinrichtungen [Region] -
Einrichtungsträger -
Kinderdienst
🚦 What To Do
If you encounter one of the flagged keywords:
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Confirm whether the account actually operates one or more Kitas.
If it does not—and instead acts as a partner, funder, or administrative body—tag it as an Affiliate and associate it to the appropriate Träger. -
Refer to “What to Do When You Find a Rogue Affiliate Account” for detailed instructions.
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If it is a confirmed Träger, you may proceed with creating the account or associating Kitas as needed.
💬 Still Unsure?
Connect with your team—especially if someone has already engaged with the account—or reach out to Commercial Excellence for help.
Keeping this clean means:
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Better territory reporting
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No false enterprise targets
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A smoother path from lead to close 🚀